The Lip Bar is a renowned nationwide makeup brand founded and owned by Women of Color. This particular project centered around a test shoot of their captivating products, where our mission was to capture their essence in the most visually compelling and engaging manner possible.
Our focus extended beyond traditional still images. In addition to capturing stunning product shots, we embarked on the creation of a captivating stop-motion video. This dynamic video showcased the products in motion, adding an extra layer of visual interest and excitement for audiences.
The project's overarching goal was to explore the potential for a partnership between our agency and The Lip Bar. Through our collaboration, we aimed to demonstrate our ability to celebrate the brand's mission of empowering beauty while capturing the attention of their target audience.